The Story

A North Carolina jewelry chain backed by a powerful Israeli consortium thought it could force its way into our client’s territory and use a name that just happened to be trademarked by our client.  When our client wouldn’t back down, the interloper sued in federal court, and we then set about to systematically demolish the chain’s case.  Not only did the chain fail to land any blows in the fight it picked, it got clobbered.  It got hit first with a preliminary injunction and then summary judgment, both victories for trademark rights and lessons for those who would try to trample another’s rights.